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Seminar Music [clear filter]
Wednesday, February 26
 

13:00

Booking for viderekommende helårsarrangører (Presentert av Norsk Rockforbund)
Speaker: (Conducted in Norwegian)
I samarbeid med Rockefeller inviterer Norsk Rockforbund til bookingmøte. Dette er et møte for viderekommende bookere på spillesteder i Norge.
Maks 25 deltakere. Møtet blir holdt i rundbordsform i «leiligheten» på toppen av Rockefeller. Påmelding via post@norskrockforbund.no innen 24.02.2014.

http://bylarm.no/eng/seminars

Wednesday February 26, 2014 13:00 - 16:00
Rockefeller hybel

14:00

Booking for viderekommende festivalbookere (Presentert av Norsk Rockforbund)
Speaker: Norsk Rockforbund i samarbeid med Øyafestivalen (conducted in norwegian)
I samarbeid med Øyafestivalen inviterer Norsk Rockforbund til bookingmøte. Målgruppen er viderekommende bookere på store festivaler.
Maks 25 deltakere. Møtet blir holdt i rundbordsform på Kulturhuset. Påmelding via post@norskrockforbund.no innen 24.02.2014.

http://bylarm.no/eng/seminars

Wednesday February 26, 2014 14:00 - 16:00
Kulturhuset
 
Thursday, February 27
 

10:00

Opening of bylarm Interactive by Hallstein Bjercke, Commissioner for culture and business development at City of Oslo
Official opening of the Inaugural bylarm Interactive by Hallstein Bjercke, Commissioner for culture and business development at City of Oslo

http://bylarm.no/eng/seminars

Thursday February 27, 2014 10:00 - 10:15
Sal A

10:00

Make your own synthesiser - workshop at Oslo's largest hackerspace (Presented by IKT-Norge in cooperation with Bitraf)
Speaker: Bitraf (Workshop also on Friday)
Build your own wearable analogue synth at Bitraf during bylarm! In just three hours you will learn basic soldering of electronic components, and you get to take your own home made instrument with you when you leave.
A unique opportunity to touch on the basic technology behind electronic music. No previous knowledge needed. Max 15 participants per workshop, first come first served. Register to attend by emailing thomas.winther@gmail.com
Two sessions each day Thursday and Friday, you only need to attend one three hour workshop.

Session 1 Thursday 10:00 – 13:00
Session 2 Thursday 14:00 – 17:00

http://bylarm.no/eng/seminars

Thursday February 27, 2014 10:00 - 17:00
Bitraf (Youngs gate 6)

11:00

Good Day Sunshine (in three parts): Part 1 - Being for the Benefit of Mr Ek
Speaker: Presented by Music Ally and Daniel Nordgård
The music business is growing again! Led by the Nordic region the turnaround is largely happening as a result of consumers shifting to access based music models. But is this good news for everyone?
We start off with a presentation from Music Ally on the dynamics in the global music market. We look at the latest figures on digital growth in both the Nordics, and globally with specific insight on how streaming has contributed to this and what this means for the wider global music business.
We’ll kick off with an overview of where we stand at the beginning of 2014 and where the local and international industry is heading this year. Then our featured presenter Daniel Nordgård will present a more detailed and localised overview including recent research into whether streaming is harmful to local artists; conducted in partnership with Musikernes Fellesorganisasjon (The Norwegian Musician’s Union) and work with the Department of Culture.
Presenters:
- Daniel Nordgård – Musikernes Fellesorganisasjon (Norwegian Musician’s Union / Nordgård-committee) Researcher at Agderforskning
- Karim Fanous – Music Ally

http://bylarm.no/eng/seminars

Thursday February 27, 2014 11:00 - 11:20
Sal D

11:00

The Curve; From freeloaders to superfans (Presented by IKT-Norge)
Speaker: Nicholas Lovell (Author)
The opening day will focus on the technology that is integrated in our daily lives, how it impacts our health, business, home living and sharing of our every day experiences. We will meet both Nordic and global players from the technology scene presenting their view of what’s next, what’s important and how to make money out of it.
In his Key Note, author Nicholas Lovell describes a model for making money in an age where many customers expect products for free. In 2014, Lovell has kindly agreed to visit by:Larm to explain how his model works and how this model can apply to different products and services across industries.
For most of the last century, companies strove to control costs and shift as many units as possible. But now the price of many digital products has dropped to zero, requiring a new kind of business model. The Curve is about accepting that millions of people now expect your product for free – because a small number of high spenders are enough to build a profitable business.
In games, free is the norm, but some fans now spend hundreds or thousands of dollars while playing a single title. That means the focus is no longer on how many units you can sell, but on how you can satisfy those users who are happy to pay enormous amounts of money for things they value. This idea has already transformed areas like music, books, and film, and is rapidly spreading to the physical world as 3D printing becomes a reality and piracy hits businesses of every kind.
With stories drawn from cutting-edge artists, video games and more, The Curve shows you how to forge relationships with your biggest fans and sustain long-term success.
Writer, consultant and gamer Nicholas Lovell is an expert advisor to creative businesses in the digital age. His insight and advice is helping thousands of creators to be successful in a world where prices tend toward zero, by giving away their content for free while allowing super-fans to spend lots of money on things they truly value. His blog, GAMESbrief, is read by those seeking to learn how digital is transforming gaming – and how to apply that knowledge to other industries. His clients includes Firefly, nDreams and Square Enix (creators of Tomb Raider), as well as Channel 4 and IPC Media. His articles have appeared in TechCrunch, Wired and the Wall Street Journal. “The curve online” http://www.thecurveonline.com/

http://bylarm.no/eng/seminars

Thursday February 27, 2014 11:00 - 11:45
Sal A

11:00

Psychedelia for the Modern Age
Speaker: Moderator: Audun Vinger
“Psychedelic” is one of the most over-used words in critical language right now – but many bands describe themselves this way. What does it mean to be mind-expanding in the 21st century?
Rob Chapman (author of Syd Barrett biography A Very Irregular Head and a new history of psychedelia), musician Carmen Villain and DJ Strangefruit examine the origins of psychedelic culture, explode some myths, and try to define what is the relevance of this idea in the present day.

http://bylarm.no/eng/seminars

Thursday February 27, 2014 11:00 - 12:00
Forum

11:00

Putting Money In Context: The Social Life of Music (Presented by Hedmark University College and R2W)
Speaker: Nancy Baym
Social media have enhanced and transformed the relational environments in which many creators work. Musicians, whose work is easily shared through means both authorized and unauthorized are on the forefront of changes in social and business models around digital markets, and, more importantly, at the forefront of the ways that economic contexts are increasingly infused with interpersonal relational communication.
This talk draws on interviews with approximately 40 musicians (mostly from the US, UK and Europe), most of whom are independent, and most of whom had audiences prior to the advent of Myspace in 2002 in order to identify the kinds of social and economic values at play and understand how they influence one another. Rather than seeing social in contrast to economic value, this talk considers how they are related.
Nancy Baym is a Principal Researcher at Microsoft Research in Cambridge, Massachusetts and a Visiting Professor of Comparative Media Studies/Writing at the Massachusetts Institute of Technology. She has written about fan/artist relationships, online audience community, digital media and personal relationships, and qualitative methods for internet research. She is the author of Personal Connections in the Digital Age (Polity Press, 2010), Internet Inquiry: Conversations about Methods (co-edited with Annette Markham, Sage 2009), and Tune In, Log On: Soaps, Fandom and Online Community (Sage, 2000) as well as dozens of articles and book chapters.

http://bylarm.no/eng/seminars

Thursday February 27, 2014 11:00 - 12:00
Møterom 1

11:00

The Music Ally digital training sessions: All the latest tools and best marketing campaigns (medium level)
Speaker: By Music Ally (course also conducted on Friday)
Music Ally presents an overview of the latest platforms for engagement with fans, enhanced sales and marketing and best practice tips on how to use each platform; and in general how to approach online engagement.
Platforms to be covered include Urturn, RebelMouse, Snapchat and more. In addition we’ll show you how some of these have been used in the best campaigns of 2013 as well as a showcase the creative use of other more established tools.

http://bylarm.no/eng/seminars

Thursday February 27, 2014 11:00 - 12:00
Møterom 3

11:20

Good Day Sunshine (in three parts): Part 2 - Norwegians would
Speaker: Panel moderated by Music Ally
What can the international industry learn from the Nordic market? The panel will cover general trends in music consumption and fan behaviour, rights holder release and marketing strategies, new technology and services in the music industry and more, as well as a look ahead to the near and distant future.
We’ll ask what’s selling in the new business and what’s shrinking, and who is making money where, how and why?
The panel represents some of the leading local and international figures in today’s music industry.
Panelists:
- Daniel Nordgård – Musikernes Fellesorganisasjon (Norwegian Musician’s Union / Nordgård-committee) Researcher at Agderforskning
- Paul Sonkamble (Head of Innovation – Parlophone Label Group)
- Scott Cohen (co-founder of The Orchard and manager of The Raveonettes and Dum Dum Girls)

http://bylarm.no/eng/seminars

Thursday February 27, 2014 11:20 - 12:00
Sal D

11:30

Hvordan skal man som arrangør forholde seg til artistkontrakter? (Presentert av Norsk Rockforbund)
Speaker: Henriette Larsen - Jurist, forfatter av Jusshåndbok for konsertarrangører og kursleder i Norsk Rockforbund. (Conducted in Norwegian)
Artistkontrakter finnes i mange varianter og utgaver. Når er bindende avtale inngått? Hva slags vilkår kan avtales? Hva skal til for at en avtale anses som urimelig og ugyldig?
Konsertarrangørenes interesseorganisasjon, Norsk Rockforbund, ga tidligere i år ut Jusshåndbok for konsertarrangører. Forfatter Henriette Larsen vil i dette seminaret se nærmere på vilkår i artistkontrakter som:
- Personlig ansvar for den som signerer kontrakten
- Avlyst konsert
- Forsinkelser eller endringer som har betydning for konserten
- Vilkår i ridere
- Heving av kontrakt
- Prisavslag
- Erstatning

http://bylarm.no/eng/seminars

Thursday February 27, 2014 11:30 - 12:30
Møterom 2

12:00

Lunch at Skogen: Meet the Brits! Check out Nordic Playlist!
Speaker: Meet & Greet
Hang out with the Brits attending this year’s international by:Larm program in our very own artificial forest. Accompanied by some great Nordic Music presented by Francine Gorman of the Nordic Playlist, Music Norway is pleased to offer you a homemade packed lunch and a warming cup of coffee from a thermos the Norwegian hiking style.

http://bylarm.no/eng/seminars

Thursday February 27, 2014 12:00 - 13:00
Skogen, by the lobby

12:15

Good Day Sunshine (in three parts): Part 3 - Everybody’s got something to hide, except for me and my artist
Speaker: Panel moderated by Music Ally
Whereas major and independent labels are more and more optimistic about streaming there are still strongly polarised views among artists.
Thom Yorke infamously referred to Spotify as “the last desperate fart of a dying corpse” last year. Producer Nigel Godrich has been an outspoken critic too. Other established artists admit income is currently low but see streaming as carrying them into the future and there is a whole new generation of artists who are growing up with streaming as the norm. So, how do artists and managers really feel about streaming. Has it changed the industry for good? Has it irreversibly reorientated the way we consume music? In this session we bring together a rich cross-section of artists and managers to give you their views.
Panelists:
- Eivind Brydøy (Founder of Vox Artist, manager of Kaizer Orchestra, Janove Ottesen, Frida Amundsen and Thea & The Wild)
- Sassybeat (Anna Melkild & Ingrid Rennemo)
- Sirkus Eliassen (Erik Eliassen)
- Sumit Bothra (Partner, ATC Management – Manager – The Boxer Rebellion, Brother & Bones, Fink, PJ Harvey, The Staves).

http://bylarm.no/eng/seminars

Thursday February 27, 2014 12:15 - 13:00
Sal D

12:15

Hultsfredsfestivalen – lokalt musikliv, festival och värdeskapande (Presented by Hedmark University College and R2W)
Speaker: Jonas Bjälesjø (Conducted in Swedish)
2010 försvann Hultsfredsfestivalen och året efter Arvikafestivalen. Denna sommar försvann Siesta i Hässleholm och Peace & Love i Borlänge. Alla festivaler med stark lokal förankring, sprungna ur ideellt föreningsliv och engagemang. Hultsfredsfestivalen har av många definierats som festivalernas ”urmoder” i Sverige. Vad var det egentligen som hände i Hultsfred i början av 1980-talet?
Hur kom det sig att en så framträdande nationell festival kunde utvecklas på denna lilla småländska ort? Vilken värdeskapande betydelse har Hultsfredsfestivalen haft? Hur blev den en del av lokalsamhället och vilka ringverkningar har den skapat både i och utanför lokalsamhället?
Jonas Bjälesjö disputerade våren 2013 på avhandlingen Rock’n’roll i Hultsfred – ungdomar, festival och lokal gemenskap om Hultsfreds musik- och festivalliv. Han forskar och undervisar om musikindustri och populärmusikfestivaler i både Sverige och Norge och är sedan år 2000 utbildningsansvarig för Music & Event Management vid Ekonomihögskolan, Linnéuniversitetet, Sverige.

http://bylarm.no/eng/seminars

Thursday February 27, 2014 12:15 - 13:00
Møterom 1

12:15

Sound quality – streaming gone HiFi (Presented by WiMP)
Speaker: Pål Bråtelund, Product Developer & Per Einar Dybvik, MD WiMP Norway
Music streaming service WiMP shares the results of the first four months of operations with WiMP HiFi lossless streaming and look ahead to the next five years.
How is the new product used? What music is listened to in HiFi? Does higher audio quality trigger different listening patterns? How does that effect payouts? What’s next? How is music used and what does that mean for formats, productions etc.

http://bylarm.no/eng/seminars

Thursday February 27, 2014 12:15 - 13:15
Sal C

12:15

The Music Ally digital training sessions: Advanced Facebook (advanced level)
Speaker: By Music Ally (Session also conducted on Friday)
How to create and target adverts using Facebook’s advertising platform and how Facebook’s content sharing works.
This session will cover the latest developments from Facebook which influence how visible ads are within timeline, the types of adverts from basic ads to sponsored stories, promoted posts, Facebook offers and more; and how you can maximise your ROI. Tips include how to use Facebook PowerEditor and also how not to annoy your fans with too much advertising.

http://bylarm.no/eng/seminars

Thursday February 27, 2014 12:15 - 13:15
Møterom 3

12:30

From a boring classroom to a BAFTA nomination, the journey of a music game (Presented by PressFire.no)
Speaker: Mattis Delerud (DOS Studios)
The buddies from the NITH school went from a game maker competition called “Dare to be original”, to a fresh nomination for a prestigious BAFTA award.
The manager of DOS Studios explains how they did it – and what the game “Size DOS Matter” really is all about.
Web

http://bylarm.no/eng/seminars

Thursday February 27, 2014 12:30 - 13:00
Sal A

12:30

Q&A: Adrian Utley (Portishead)
Speaker: Interviewed by: Luke Turner
Adrian Utley has been a key member of the Bristol trip-hop band Portishead since 1994, and together with DJ/producer Geoff Barrow has been the driving force behind their worldwide success.
As well as playing bass, guitar, theremin, organ and other instruments in Portishead, Adrian has a fascinating range of side projects including film soundtracks, experimental electronica, a nature-recording “soundwalk” project, and the jazz fusion group Stonephace. His 19-piece Guitar Orchestra have recently released a version of Terry Riley’s minimalist composition In C on Invada Records. Hear more about all this, plus the inside story of Portishead, in his live Q&A

http://bylarm.no/eng/seminars

Thursday February 27, 2014 12:30 - 13:30
Forum

12:45

Teenage Kicks! Hvordan arrangere gode konserter for ungdom? (Presentert av Norsk Rockforbund)
Speaker: Ved Limita Lunde, Parkteatret - Kamilla Stamnes, Radar, Marianne Hansen, Sortland Rockeklubb/Blablafestivalen (conducted in norwegian)
Norsk Rockforbund ønsker gode konsertopplevelser for alle, også ungdom!
Ungdom er morgendagens publikummere og morgendagens konsertarrangører. Hva må til for at det skal arrangeres flere konserter for og av ungdom? Vi har invitert tre arrangører som satser på denne målgruppen i dag og som forhåpentligvis vil inspirere flere til å gjøre det samme.
Innledere:
Parkteateret ved Limita Lunde
Radar ved Kamilla Stamnes
Sortland Rockeklubb/Blablafestivalen ved Marianne Hansen

http://bylarm.no/eng/seminars

Thursday February 27, 2014 12:45 - 13:45
Møterom 2

13:00

Savant: Ascent – How to make a game for a musician (Presented by PressFire)
Speaker: Jo-Remi Madsen (D-Pad Studios)
Bergen based DPad Studios collaborated with electro dance musician Aleksander Vinter, better known by his electronic music moniker Savant, on the popular retro homage Savant: Ascent.
Dpad will share some of their experiences and talk about the challenge of making a game that’s intended to be fun, but at the same time promote another, entirely different form of artistic expression.
Web
Savant’s website
Review by PressFire (Article in norwegian)

http://bylarm.no/eng/seminars

Thursday February 27, 2014 13:00 - 13:30
Sal A

13:00

Går det ikke så går det allikevel - Festivaler som motorer i lokal utvikling og verdiskaping (Presented by Hedmark University College and R2W)
Speaker: Paneldebatt (conducted in swedish/norwegian)
Hvordan bidrar festivaler til utviklingen lokalt sett fra en rekke ulike perspektiver?
Hva slags "kreativitet " er det som kreves for å lykkes?
Hvilke gode eksempler finnes?
Hva bør man tenke på og hva bør man unnvike?
Hvilken betydning har stedet i seg selv og menneskene som befolker det?
Hvordan påvirker de politiske støtteordningene festivalenes vilkår? Hvordan bør dette være?
Dette er noen av spørsmålene som vil bli diskutert i denne panelsamtalen mellom personer med ulik bakgrunn og kunnskap innen festivalfeltet
Deltagere:
Jonas Bjälesjö, (Ekonomihögskolan, Linnéuniversitetet, Kalmar, Sverige)
Leena Hagsmo (Institutionen för Geografi, Medier & Kommunikation, Karlstad Universitet, Sverige)
Flere TBA

http://bylarm.no/eng/seminars

Thursday February 27, 2014 13:00 - 13:45
Møterom 1

13:30

Breaking new ideas for streaming and how to promote your music (Presented by WiMP)
Speaker: Sveinung Rindal, Global Editorial Manager WiMP & Kjartan Slette, Head of Strategy WiMP
Streaming accounts for the majority of the revenue from recorded music. But how do you pick up plays when your track is one of 20 million?
WiMP Music shares key insight that any artist, promoter or manager need to know. The most important do’s and don’ts and breaking new ideas that can make all the difference. Plus – what does it take to become a headliner in the world of WiMP?

http://bylarm.no/eng/seminars

Thursday February 27, 2014 13:30 - 14:30
Sal D

13:45

Status quo og veien videre for norske konsertarrangører (Presentert av Norsk Rockforbund)
Speaker: Paneldebatt, ordstyrer - Simen Herning (Conducted in norwegian)
Det er en kjensgjerning at de norske klubbene, spillestedene og studentarrangørene har det trangt økonomisk. Kommer konserten til å gå i null? Kommer det nok folk? Blir artistene og publikum fornøyd? De fleste norske artister ønsker å spille så mye som mulig, men økonomien i arrangør-Norge utenfor festivalsesongen er trang. Hva er grunnen til at spellemannsvinnere og kritikerfavorittene ikke trekker fulle hus over hele Norge? Har arrangørene skylda, bør artistene være flinkere til å knytte til seg publikum? Eller er det media sin feil, som ikke gir de nye stjerneskuddene nok oppmerksomhet?
I dette panelet skal vi gjøre opp status for helårsarrangørene i 2014. Hvordan kan artister, arrangører og bookingbyråer jobbe sammen for å skape en levedyktig økonomi utenom festivalsommeren? Er rockeklubbenes storhetstid forbi? Har de egentlig noensinne hatt en lønnsom storhetstid? Er det festivalenes voldsomme vekst de siste årene som er grunnen til at det er tungt å arrangere hele året igjennom? Som oppspark til debatten slipper Norsk Rockforbund de rykende ferske tallene fra helårsarrangørundersøkelsen for 2013.
I panelet: Helge Bro Matland (5501, Haugesund), Anita Halmøy Wisløff (Atomic Soul, Oslo), Linn Renate Lerøen (Hulen, Bergen), Eivind Brox (Blå, Oslo), Mats Borch Bugge (musikksjef NRK P3)

http://bylarm.no/eng/seminars

Thursday February 27, 2014 13:45 - 14:45
Sal C

14:00

The Music Ally digital training sessions: SEO (medium level)
Speaker: By Music Ally (Session also conducted on Friday)
This session will cover the basic of SEO and how it has changed over time.
How search results function for artists and bands and how to ensure that the user experience is optimised on all devices. How to utilise Google Analytics to test these techniques and use the results to further improve your website and campaign strategies.

http://bylarm.no/eng/seminars

Thursday February 27, 2014 14:00 - 15:00
Møterom 3

14:00

«Best practices» for økt kjønnsbalanse i musikklivet
Speaker: Arbeidsgruppen «Balansekunst» (conducted in Norwegian)
Musikkbransjen domineres av menn: Kun 20% av Gramart sine medlemmer er kvinner. Kvinner får færre spillejobber, spilles mindre på radio og nomineres sjeldnere til priser. Kun tre kvinner er blitt Årets Spellemann siden 1983. Musikkanmeldere er stort sett menn, bookingsjefer og kunstneriske ledere er oftest menn og på det klassiske feltet er det er menn som komponerer, dirigerer og er solister.
Balansekunst er et nettverk av musikkorganisasjoner som arbeider for å få fortgang i arbeidet med å jevne ut kjønnsforskjellene. Vi syns tida er inne for å slutte å diskutere hvorvidt mannsdominansen er et problem, og heller dele kunnskap og erfaring om hvordan vi kan komme et skritt videre: altså diskutere praktisk likestillingsarbeid.
Hvordan kommer vi et skritt videre?
Sett fra artistens side; Erik Kydland, ENO, intervjuer Ingrid Olava.
Sett fra journalistens side; Malin Kulseth, Natt og Dag & Kompetanseformidlingen, intervjuer Kristin Winsents i P13.
Slik kom de et skritt videre!
Hvem kan vi lære av? Sett fra organisasjonenes side; Rikskonsertene, Ultimafestivalen og Loud Camp deler sine beste tips i praktisk likestillingsarbeid.
Kaffe, sjokolade og topp stemning serveres på kjøpet!
Musikkbransjen har de siste årene jevnlig og med høy temperatur, diskutert kjønns(u)balansen i musikklivet. Formålet med mini-seminaret er å dele «best practices, at musikkorganisasjoner viser frem gode eksempler på tiltak, som andre kan kopiere og lære av. Målet er å få både artister og journalister i tale og komme et skritt videre.
Arrangør:
Arbeidsgruppa Balansekunst jobber for økt kjønnsbalanse i musikklivet, og består nå av; MFO, Gramart, Ny Musikk, AKKS, Norsk jazzforum, MØST, Kompetanseformidlingen, Musikkutstyrsordningen, Norges Musikkhøyskole og Rikskonsertene. Vi tror at en bedre kjønnsbalanse i musikken først og fremst vil føre til et rikere musikkliv – altså mer kvalitet totalt sett. Vi tror på endringer i musikkfeltet ved hjelp av praktisk likestillingsarbeid, konkrete tiltak, kartlegging, rekruttering, mentorordninger, bevisstgjøring, kursing og forenkling av regelverk.

http://bylarm.no/eng/seminars

Thursday February 27, 2014 14:00 - 15:00
Forum

14:30

Rock City (Presentert av Rock City)
Speaker: Rock City
På tross av vanskelig økonomi markerte Rock City i Namsos seg som en sentral aktør i musikk-Norge i 2013.
I denne presentasjonen vil Maria Engström Østby, Eivind Berre og Åsmund Prytz fra Rock City presentere status samt aktivteter og prosjekter det jobbes med i 2014. Stikkord er Rock Citys rådgivende organ, utdanning, teknologiutvikling, låtkonkurransen Bandwagon, nasjonalt musikkinvesteringsfond og internasjonalt samarbeid.

http://bylarm.no/eng/seminars

Thursday February 27, 2014 14:30 - 15:00
Auditoriet

14:45

Music in the cloud - The future of access-based music services and their longterm impact on value-creation in the music industry (Presented by Hedmark University College and R2W)
Speaker: Patrik Wikström (Principal Research Fellow at the Centre of Creative Industries and Innovation at Queensland University of Technology, Australia)
Access-based music services such as WiMP, Deezer and Spotify complete the recording industry’s turn from “units" to “access”, which was initiated by illegal file-sharing services around the turn of the millennium. Many questions about how these services affect music, fans, creators, artists and businesses remain to be answered. But regardless of these controversies, access-based music services have a firm and growing foothold among music fans around the world and there is no sign that this is merely a fad that soon will fade away.
This talk explores the future of access-based music services and their longterm impact on value-creation in the music industry. It argues that basic access to music is about to become a low-profit commodity and that “context-based" services that allow fans to “do things” with music constitute a growing share the the value-creation in the industry. The talk will discuss the implications of such a transformation for the production and distribution of music.
Patrik Wikström is a Principal Research Fellow at the Centre of Creative Industries and Innovation at Queensland University of Technology in Australia. Wikström’s research concerns innovation and learning in the cultural industries and most of his publications have been focused on the digital transformation of the industries for music and literature. Recent books: “The Music Industry – Music in the Cloud” (2nd ed, Polity 2013) and “International Perspectives on Business Innovation and Disruption in the Creative Industries” (co-edited with Robert DeFillippi, Edward Elgar 2014).

http://bylarm.no/eng/seminars

Thursday February 27, 2014 14:45 - 15:30
Møterom 1

14:45

We can twerk it out - a YouTube 101 (in three parts)
Speaker: Panel moderated by Music Ally
YouTube is the largest online music service on the planet and is helping to break and create a new generation of stars. In addition YouTube is providing a platform for other brands to build huge new industries, from Vevo to the Multi Channel Networks (MCNs) like Maker Studios or You Generation. New stars in music and showbiz are launching themselves solely on YouTube. It has also changed the way we consume content and what we expect from the artists we love. This session is a YouTube 101. We’ll discuss the creative and commercial opportunities, look at viral case studies and hear straight from one breakthrough YouTuber how they did it.
Part 1 – Here, there and everywhere, everything you need to know about doing business on YouTube
This panel of experts will discuss YouTube at industry level – focusing on the business end of the world’s largest music platform. How to make money on YouTube, how much you can make, and how to engage with brands to extend your audience and engage with fans. The panel will draw on the experience of those behind a viral hit sensation, as well as active managers, label insiders and developers of talent and brand connections.
Panelists:
- Axel Myre Hyge (Product Manager / A&R Consultant at Warner Music Norway)
- Jim Leedham (Digital Operations Director at SYCO Entertainment)
- Scott Cohen (co-founder of The Orchard and manager of The Raveonettes and Dum Dum Girls)
Part 2 – Calling Ylvis: Ylvis the Fox, the story and the lessons
Ylvis The Fox was a runaway YouTube sensation. This short session will begin with a presentation from one of the people behind the viral hit, and then follow with questions about the strategy and execution behind it.
Presentation and interview with Axel Myre Hyge (Product Manager / A&R Consultant at Warner Music Norway), plus previous panelists.
Part 3 – Baby you’re a Rex man – meet the YouTubers
An interview with Rex Pearson. Rex Pearson is YouTuber, one of the new generation of musicians growing and engaging with a fanbase directly using YouTube, with over 42,000 subscribers and nearly two million video views built from scratch. He doesn’t have a label or a publisher, instead relying only on this platform for his audience and his livelihood. We find out how to work with YouTube, how to grow your audience, how engagement rather than views is key and what kinds of things work – and don’t work – on YouTube
(Interviewer: Karim Fanous, Music Ally).

http://bylarm.no/eng/seminars

Thursday February 27, 2014 14:45 - 16:15
Sal D

15:00

Billettservice presents: Ticketmaster International – The Future of Ticketing
Speaker: Kjell Arne Orseth (SVP of Business Operations) / Kristian Seljeset (Managing Director of Billettservice)
In a world powered by instant communications and droves of Big Data, businesses need to be fleet of foot and open to innovation. The ticketing industry has changed drastically in recent years, and has needed to adapt to cope with the demands of the digital age and the ever changing needs of the artist. Now more than ever, music businesses are expected to react to issues in real-time and with a degree of personalisation hitherto unseen.
Ticketmaster has been at the helm of this wave of change, developing tools such as LiveAnalytics to take the industry forward and to make sense of the myriad of information available to ticket sellers to improve consumer and client experience alike. By developing these tools, Ticketmaster has been able to stay one step ahead of the rest, a vital asset in the new economy.
Take a front seat as Kjell Arne Orseth, SVP of Business Operations and Kristian Seljeset, Managing Director of Billettservice, examine the current state-of-play for the industry, as well as the local and global trends and technologies that are shaping its future. Learn about Ticketmaster’s vision, the services and technology it will be using to realise this vision, including bespoke Artist Services which is dedicated to delivering more for the artist, as well as social media and mobile technologies to empower promoters, venues and artists to talk to consumers more effectively and how resale will transform the consumer experience.

http://bylarm.no/eng/seminars

Thursday February 27, 2014 15:00 - 16:00
Sal C

15:00

Gymsalen and beyond (Presentert av Rikskonsertene)
Speaker: Innleder og ordstyrer: Mathias Hilmar Iversen - produksjonssjef for skolekonserter i Rikskonsertene (conducted in Norwegian)
Hvordan lager man en god konsertopplevelse for barn og unge? Hvordan nå fram til målgruppa, eller målgruppene, ”barn og unge”? Hvordan utvikle en idé til en skolekonsert? Skiller skolekonserten seg fra andre konserter for barn og unge? Og har skolekonsertene endret seg gjennom årene som har gått?
Rikskonsertene har produsert skolekonserter i 45 år, og reiser hver skoledag, året gjennom, i gymsaler, kulturhus, idrettshaller og på klubbscener landet rundt med musikk fra alle sjangre, fra hele verden. I samarbeid med alle landets fylkeskommuner får alle grunnskoleelever i Norge to konserter i året. Hva slags erfaringer har en av Norges største formidlere av levende musikk til barn og unge gjort seg? Rikskonsertene deler erfaringer, kunnskap og caser med konsertprodusenter, musikere, arrangører og andre som lager konserter for barn og unge.
60 minutter, inkludert en spørrerunde.
Panel:
Hedvig Mollestad (musiker)
Ingrid Kindem (produsent i Rikskonsertene)
Anne Tone Hageland (fylkeskultursjef og produsent for skolekonserter i Vest Agder)
Aslag Guttormsgaard (musiker, manusforfatter og skuespiller).

http://bylarm.no/eng/seminars

Thursday February 27, 2014 15:00 - 16:00
Møterom 2

15:15

Rock City presenterer: Beredskapsplanlegging, krisehåndtering og livreddende førstehjelp
Speaker: Bjørn Stendebakken (Conducted in Norwegian)
Bjørn Stendebakken deler i dette foredraget sine erfaringer fra kriser både i tilknytning til og i gjennomføring av arrangement. Som erfaren ambulansesykepleier setter han dette i et faglig perspektiv
Bjørn Stendebakken er en av gjesteforeleserne ved studiet i arrangementsledelse ved Høgskolen i Nord-Trøndelag. Han er ambulansesykepleier med sitt daglige virke ved legevakten på Fagernes, og har bl.a. hatt ansvar for beredskapsplanlegging ved Øyafestivalen, Vinjerock og Rakfiskfestivalen.

http://bylarm.no/eng/seminars

Thursday February 27, 2014 15:15 - 16:00
Auditoriet

15:15

Q&A: Folkert Koopmans (Managing Director of FKP Scorpio Konzertproduktionen GmbH)
Speaker: Interviewer: Manfred Tari
Folkert Koopmans is Managing Director of FKP Scorpio Konzertproduktionen GmbH, and one of Europe’s leading promoters.
Besides the planning and the execution of numerous national and local concerts, FKP Scorpio promotes the many of the most popular German open air Festivals like Hurricane, Southside, Highfield, Chiemsee Reggae Summer and M’era Luna. In recent years, FKP Scorpio have also actively expanded their festival portfolio to other territories with Getaway Rock and Bråvalla in Sweden, NorthSide festival in Denmark, Greenfield in Switzerland, and two Dutch festivals, Indian Summer and Best Kept Secret.
Folkert Koopmans is always searching for new artists and projects, and with more than 90 employees FKP Scorpio are amongst the leading promoters in Europe.

http://bylarm.no/eng/seminars

Thursday February 27, 2014 15:15 - 16:15
Forum

15:15

The Music Ally digital training sessions: Analytics and CRM tools (advanced level)
Speaker: By Music Ally
The session will look at best practice in email marketing to fans and will explore how to create and manage fan lists; and how to use that data to develop and enhance your communication, increase your reach and improve your targeting.
It will also cover how to reach fans across different devices and email clients. We will then cover music analytic services like Musicmetric and Next Big Sound and what unique insights they deliver to deepen the understanding of your fans.

http://bylarm.no/eng/seminars

Thursday February 27, 2014 15:15 - 16:15
Møterom 3

15:30

Music streaming in Norway: Four trends, Four years later (Presented by Hedmark University College and R2W)
Speaker: By Arnt Maasø, Associate professor, Dr. art. Dept. of Media and Communication, University of Oslo
At bylarm 2010, music streaming service WiMP was launched to the public. Just a few months later, research project Clouds & Concerts gathered the first streaming data from WiMP for use in studies on music listening patterns. Since then, the research project (a collaboration between the University of Oslo, WiMP and Telenor) has analysed streaming during the same period in 2010, 2011, 2012 and 2013, giving unique insight into the journey from a fresh streaming startup to a mature actor in the most developed streaming market in the world.
In Norway, the digital share keeps growing, accounting for 77,6% of the turnover in the Norwegian music business (IFPI 2014), and turning a decade of decreasing sales into growth for the last two consecutive years. The presentation thus also offers possible insight into the future of the streaming for less developed markets and actors.
Four emerging trends are singled out for this presentation:
1) Mobile streaming
2) Heterogeneity and novelty
3) Individuality and everyday habits
4) The role of editorial presence for local artists

http://bylarm.no/eng/seminars

Thursday February 27, 2014 15:30 - 16:15
Møterom 1

16:15

Festivalstøtten tenkt på nytt - debatt
Speaker: Debattleder: Veslemøy Østrem, Aftenposten (conducted in norwegian)
Våre to siste regjeringer har doblet kulturbudsjettet siden 2005 og musikkfeltet har fått store løft. Offentlig tilskudd spiller en betydelig rolle når det kommer til konsert- og festivalaktivitet i hele landet. I tillegg gir godt besøkte festivaler og konserter en merverdi i form av økt omsetning for transportselskaper, hoteller, butikker, restauranter, lag og foreninger.
I dag får 12 knutepunktfestivaler 72 millioner over statsbudsjettet og ytterligere millioner over fylkeskommunale kulturbiudsjetter. Kulturrådet gir samlet 45 millioner kroner til over 100 forskjellige festivaler. Men sett at vi totalt omskrev kartet for landets arrangør- og festivalstøtte? Ville det oppstått en ny energi og kreativitet på feltet som hadde kommet både kunsten og publikum til gode?
by:Larm tar debatten, og spørsmålene presser seg på:
- Hva mister vi av syne når sterke støtteprivilegier for både små og store arrangører har blitt hverdagen og i verste fall tas som en selvfølgelighet?
- Har knutepunktfestivalene mere kompetanse og kvalitet enn andre store festivaler? Og er retningslinjene for knutepunktfestivalene utdaterte?
- Hva slags forskjell utgjør statstøtten for en festival?
- Hvordan kan vi bruke 117 millioner kroner på en bedre måte?
Velkommen til debatt i kjølvannet mellom kreativ økonomi, distrikstpolitikk, festivalfilosofi, og synet på hva god kunst- og kultur er.
I panelet:
- Knut Olav Åmås, statssekretær i kulturdepartementet
- Hilde Bjørkum, direktør for Førdefestivalen
- Arnfinn Bjerkestrand, 2. nestleder i Norsk kulturråd
- Petter Myhr, direktør for Olavsfestdagene
- Anne Siri Koksrud, Byrådssekretær for kultur og næring i Oslo.

http://bylarm.no/eng/seminars

Thursday February 27, 2014 16:15 - Wednesday February 26, 2014 17:30
Sal C

16:15

Legal Eagles
Speaker: Moderator: Morten Andreassen
The music lawyer can be much more than someone who only sorts out your contract and gets you out of jail. The music lawyer often has hundreds of clients, and therefore has a vast network among labels, publishers, agents, synch companies, management etc.
The music lawyer can open doors and contribute to forging artists’ and companies’ futures. In many cases music lawyers even work as managers. We bring a highly qualified set of lawyers together in a panel to discuss the current state and challenges of the music business seen from their angle and the lawyers role.
Panel: TBA

http://bylarm.no/eng/seminars

Thursday February 27, 2014 16:15 - 17:45
Møterom 2

16:15

MashUP - a music innovation hub (Presented by Music Norway, WiMP, IKT-Norge and Phonofile)
Speaker: Kjartan Slette, WiMP
You could be next rising star on the music and tech scene. Submit your idea and get ready to pitch in front of an experienced jury at by:Larm. The MashUP mentors will assist the winning team in taking their idea to product and to market. Apply now, music sounds better with you.
Currently the future prospects for harvesting innovation as the new oil seem dire, something Mashup want to help change. Various stakeholders from the Norwegian music industry have therefore joined forces to build an innovation hub for anyone with a great idea within the music sphere, and we aim to get the best innovators in Norway to submit their idea for a pitch competition at by:Larm in front of an expert jury. The best idea with the best pitch will get free office space at the Mashup innovation hub at 657 Oslo, in an innovation-focused environment, together with guidance throughout the year from experienced talents from tech, music, legal and other competences necessary to make an idea into a real business. We believe an initiative from the inside of the music business has a greater chance of succeeding in the long term. Mashup exist and operate in Norway but aim to attract start-ups globally.
Jury
Paal Fure, Aegis Media
Jørn Haanæs, Soundrop
Torgeir Waterhouse, IKT-Norge
Karine Braaten, Mobiento
Kjartan Slette, WiMP

http://bylarm.no/eng/seminars

Thursday February 27, 2014 16:15 - 18:15
Sal B

16:30

Q&A: Simon Halliday (4AD Records)
Speaker: Interviewer: Wyndham Wallace
4AD is one of the most iconic independent record labels in the world. Guided by the vision of founder Ivo Watts-Russell and graphic designer Vaughan Oliver during the 1980s and 90s, its eccentric roster – including Cocteau Twins, Birthday Party, Throwing Muses, The Pixies, Dead Can Dance, This Mortal Coil, Wolfgang Press, Lush and others – and enigmatic sleeve art captured the imagination of a generation of alternative music lovers.
Simon Halliday has been 4AD’s Managing Director since 2007, with a brief to rebuild the 4AD brand and expand its reach, with the likes of Beirut, TV On The Radio, Blonde Redhead, Scott Walker, Bon Iver, Big Pink, Ariel Pink, Zomby and Joker. At by:Larm he will tell the story of how he has made 4AD a major force, building on its past legacy but driving forward to a new era artistically and economically.

http://bylarm.no/eng/seminars

Thursday February 27, 2014 16:30 - 17:30
Forum

17:30

Q&A: James Murphy (LCD Soundsystem)
Speaker: Interviewer: Todd Burns
There’s a reason James Murphy is known as the genial frontman of electronica. Since his youthful days in Manhattan, Murphy has championed the mixing-up of indie and dance genres with powerful bass and beat-heavy disco, and is best known as one of the founders of LCD Soundsystem and DFA Records.
As lead vocalist and songwriter in LCD Soundsystem, he was nominated for two Grammys for their second album The Sound Of Silver. After three albums and a string of cult hits, the band came to an end in 2010, and since then Murphy has established himself as a well known producer, film maker and DJ. 2013 was a hectic year for the 43 year old: he finished making his short film “Little Duck”, and among other things acted as co-producer of Yeah Yeah Yeahs’ “Mosquito” and Arcade Fire’s “Reflektor”.
About Red Bull Music Academy:
The 16th edition of Red Bull Music Academy will be held in Tokyo in November 2014. The Academy will bring together 60 hand-picked, talented producers, vocalists, composers and DJs from many nations who will take part in presentations with musical pioneers, perform at Tokyo’s coolest venues and have their own material recorded in specially designed studios. More than 1500 musical heads have taken part in Red Bull Music Academy over its 15 years, and many previous participants have gone on to become significant innovators in their genres, including Aloe Blacc, Flying Lotus, Hudson Mohawke and Katy B. To celebrate their 15th anniversary, RBMA have just put out For The Record, a book which documents unique conversations between some of the most pioneering artists who have helped shape today’s musical landscape. February 2014 sees the release of the documentary RBMA 15, which looks back at the Academy’s highlights. The film includes interviews with former lecturers such as Bernie Worrell, DJ Assault, Brian Eno, Richie Hawtin, Thundercat, Egyptian Lover, Lee “Scratch” Perry, Big Freedia, Nile Rodgers and Ken Scott.

http://bylarm.no/eng/seminars

Thursday February 27, 2014 17:30 - 18:30
Kulturhuset

17:45

Slim Jim Phantom, Earl Slick & Glen Matlock (Presentert av Rock City)
Speaker: Moderator: John Doran
Slim Jim Phantom, Earl Slick and Glen Matlock are some of rock’s most iconic figures. Slim Jim is the stylish standing drummer from rock heroes Stray Cats; Slick has been David Bowie’s lead guitarist since the mid-70s, and Glen Matlock as bass player and songwriter for the infamous Sex Pistols.
Between them they have cooperated or performed with dozens of internationally renowned rock artists, and all of them are still active musicians. They are also old acquaintances and have played together on many occasions. This talk will focus on their respective personal approaches to music and how this ties in with style, attire and their perspectives on life.

http://bylarm.no/eng/seminars

Thursday February 27, 2014 17:45 - 19:00
The Tono Lounge
 
Friday, February 28
 

10:00

Eksportskolen på bylarm: Musikkbransjen på en skoletime
Speaker: Moderator: Fredrik Forssman, eks. Rockefeller og Megafon Booking/Mgmt, nå leder for KOFOR i Tromsø. (Conducted in Norwegian)
Presentert av Music Norway og de regionale kompetansesentrene for musikk (Brak, STAR, SØRF, Tempo, ØKS og KOFOR)
Hvem gjør egentlig hva i musikkbransjen og hvem bør du samarbeide med? Gode råd er gratis, og her blir du introdusert for noen av de beste aktørene på sitt felt.
Hva er rollen til en booker, manager, plateselskap og publisher, hvordan tilpasser de seg endingene i dagens musikkbransje og hva ser de etter i en ny artist eller potensiell samarbeidspartner? Etter denne introduksjonen kan du velge hvem du vil ha speeddate med.
Panel: Vegard Waske (manager/booker for bla Lindström, Cashmere Cat i UpFront Artists),
Terje Pedersen (A&R i Warner Music),
Erik Jansen (Indielabelsjef i Jansen Plateproduksjon- Jonas Alaska, Kråkesølv, Bow To Eachother, Atlanter mm),
Ottar S Eikum (Bookingagent Mentometer- Silya, Bjørn Eidsvåg, Casiokids, Lars Vaular, Turboneger mm)
Kai Robøle (manager og publishing, gründer, Waterfall)
Jarle Savio (A&R Phonofile)
Cecilie Torp Holte (manager Marion Ravn, White Room Studio, Circle Managmenet)
Silje Hope (promotion, Universal Music), Ante Giskegaard (Giskefestivalen)
Per Mygland (Gründer, Made Management)
Ante Giskeødegård (Momentium, Giskefesten)
Les mer om de ulike modulene og hvordan du melder deg på
Eksportskolen er et kursopplegg i 10 moduler som har til hensikt å bygge sterkere aktører innen musikknæringen i hver enkelt regionen og nasjonalt. Med dette samarbeidet vil vi ivareta kompetanseflyt over hele landet og Eksportskolen skal gi aktørene den nødvendige erfaringen og kunnskapen man trenger for å skape en bærekraftig internasjonal karriere. På by:Larm presenteres en introduksjon til Eksportskolen via en hel dag med noenlunde fornuftige og lærerike foredrag. På en skoletime! Og gratis matpakke!

http://bylarm.no/eng/seminars

Friday February 28, 2014 10:00 - 10:45
Auditoriet

10:00

German Networking Breakfast - in association with Reeperbahn Festival
Speaker: Casual meet&greet + q&a with Bjørn Pfarr (Reeperbahn Festival’s Head of Music Programme).
Free breakfast, coffee and drink!
Reeperbahn Festival is one of the key dates in the music industry calendar when it comes to showcasing new talent and build/maintain relevant contacts amongst international music industry professionals and media. Numerous of Norwegian artists have already showcased at the festival to great success and last year a headstrong delegation of 30 professionals made their way to the city that gave birth to the Beatles.
Music Norway has the pleasure of inviting you in cooperation with Reeperbahn Festival to a German networking breakfast. We will be serving a traditional Norwegian breakfast with coffee and some fine typical German drinks (like Wostok and Club Mate).
Head of Music Programme, Bjørn Pfarr will be present and available for chats and music submissions.
For those who require further information, there will also be a more in-depth presentation of the entire music conference and how to maximize your presence as participating professionals courtesy of Festival Director Detlef Schwarte.
Herzlich Willkommen!

http://bylarm.no/eng/seminars

Friday February 28, 2014 10:00 - 11:30
Skogen, by the lobby

10:00

Make your own synthesiser - workshop at Oslo´s largest hackerspace (Presented by IKT-Norge in cooperation with Bitraf)
Speaker: Bitraf (Workshops also on Thursday)
Build your own wearable analogue synth at Bitraf during bylarm! In just three hours you will learn basic soldering of electronic components, and you get to take your own home made instrument with you when you leave.
A unique opportunity to touch on the basic technology behind electronic music. No previous knowledge needed. Max 15 participants per workshop, first come first served. Register to attend by emailing thomas.winther@gmail.com
Two sessions each day Thursday and Friday, you only need to attend one three hour workshop.

Session 1 Friday 10:00 – 13:00
Session 2 Friday 14:00 – 17:00

http://bylarm.no/eng/seminars

Friday February 28, 2014 10:00 - 17:00
Bitraf (Youngs gate 6)

10:15

The Music Ally digital training sessions: Advanced Facebook (advanced level)
Speaker: By Music Ally (Session also conducted on Thursday)
How to create and target adverts using Facebook’s advertising platform and how Facebook’s content sharing works.
This session will cover the latest developments from Facebook which influence how visible ads are within timeline, the types of adverts from basic ads to sponsored stories, promoted posts, Facebook offers and more; and how you can maximise your ROI. Tips include how to use Facebook PowerEditor and also how not to annoy your fans with too much advertising.

http://bylarm.no/eng/seminars

Friday February 28, 2014 10:15 - 11:15
Møterom 3

11:00

Eksportskolen på bylarm: Møt din mentor
Speaker: Speed meetings (Conducted in Norwegian)
Speeddate med din drømmementor.
Alle i panelet “Musikkbransjen på en skoletime” er klare for å møte nettopp deg for å høre om ditt prosjekt og hva kan du lære av deres erfaringer. Forbered deg med gode spørsmål og få gode råd til hvordan du kan nå dine mål. Du melder deg på i løpet av første skoletime. Først til mølla!
Eksportskolen er et kursopplegg i 10 moduler som har til hensikt å bygge sterkere aktører innen musikknæringen i hver enkelt regionen og nasjonalt. Med dette samarbeidet vil vi ivareta kompetanseflyt over hele landet og Eksportskolen skal gi aktørene den nødvendige erfaringen og kunnskapen man trenger for å skape en bærekraftig internasjonal karriere
Presentert av Music Norway og de regionale kompetansesentrene for musikk (Brak, STAR, SØRF, Tempo, ØKS og KOFOR)

http://bylarm.no/eng/seminars

Friday February 28, 2014 11:00 - 12:00
Auditoriet

11:00

Sponsorvirksomhet for konsertarrangører m/ekspertpanel (Presentert av Norsk Rockforbund)
Speaker: Linnéa E. Svensson, forfatter av Sponsorhåndboken for konsertarrangører og kursleder i Norsk Rockforbund. (Conducted in norwegian)
Konsertarrangørenes interesseorganisasjon, Norsk Rockforbund, ga høsten 2013 ut Sponsorhåndboken for konsertarrangører
Forfatter Linnéa Elisabeth Svensson vil i dette seminaret ta for seg et sponsorsamarbeid fra begynnelse til slutt med fokus på identitetsarbeid, veien til en sponsoravtale, aktivering og målinger.
Ekspertpanel: Paal Sprakehaug (markedsdirektør i Nordea), Lars Berg Giskeødegård (vinner av “Årets innovatør”, Momentium), Lars Tefre Baade (markedsansvarlig, Rockefeller).

http://bylarm.no/eng/seminars

Friday February 28, 2014 11:00 - 12:00
Sal B

11:00

TONO presenterer: Opphavsrett for dummies
En innføring i lovbestemmelser, sammenhenger og håndtering av rettigheter, spesielt for deg som vil vite mer om forholdet mellom opphavsrett og musikk.

http://bylarm.no/eng/seminars

Friday February 28, 2014 11:00 - 12:00
Møterom 1

11:00

Varemerkebeskyttelse av band- og artistnavn
Speaker: Thomas Hvammen Nicholson (conducted in norwegian)
Hvordan kan vi sikre at det er vi – og ikke noen andre – som har rettighetene til bandnavnet vårt?
• Finnes det en enkel og rimelig måte å hindre andre fra å bruke bandnavnet vårt på t-skjorter og andre produkter?
Dere får svar på dette og flere tips om hvordan varemerkeregistrering kan være en enkel, rimelig og svært effektiv måte for å beskytte et artistnavn. Dette er smart å vite om du er artist, spiller i band eller jobber i musikkbransjen. Spesielt de som jobber innen management bør ha kunnskap om dette for å kunne gi gode og riktige råd til klientene sine.
I løpet av én time får du en innføring i varemerkebeskyttelse i Norge og i utlandet. Her får du blant annet vite hvordan man kan bruke en varemerkeregistrering for å • hindre at andre bruker samme artist- eller bandnavn
• unngå rettssak hvis det oppstår problemer innad i et band
• tjene mer penger
• slippe å måtte skifte bandnavn ved lansering i utlandet
• beskytte navn, logo og merchandise – og hva bør man egentlig beskytte?
Thomas Hvammen Nicholson, seniorrådgiver i Design- og varemerkeavdelingen i Patentstyret, gir deg et innblikk i varemerkebeskyttelse. Før han fikk seg en vanlig og streit jobb, arbeidet Thomas i musikkbransjen som bookingagent for artister som DumDum Boys, Peltz og Biosphere. I tillegg er Thomas bassist og produsent, og foruten å gi ut elektronisk musikk under artistnavnet Cinque Cento, et navn han selv erkjenner at han burde ha varemerkebeskyttet, har han spilt bassgitar i en rekke band i Trondheim og Oslo.
Hvis du vil vite mer om varemerkebeskyttelse kan du besøke oss på standen vår under by:Larm-koferansen torsdag og fredag eller lese" intervjuet":http://no.musicnorway.no/2013/11/22/beskytt-varemerket-ditt/ med Thomas på Music Norway

http://bylarm.no/eng/seminars

Friday February 28, 2014 11:00 - 12:00
Møterom 2

11:45

The Music Ally digital training sessions: Advanced YouTube (advanced level)
Speaker: By Music Ally
How best to design a profile to attract subscribers. How to use features including annotations and YouTube tags. How to partner with YouTube and earn from advertising on your channel.
Highlight new features and an overview of what to look out for in analytics. Revenue optimisation tools like Audiam, MCNs (multi-channel networks) and an overview of ContentID. The session will include best practises and case studies for engagement.

http://bylarm.no/eng/seminars

Friday February 28, 2014 11:45 - 12:45
Møterom 3

12:00

Oslo på SXSW i Austin, Lunch og infomøte (Presented by IKT-Norge)
Speaker: IKT-Norge
Oslo kommune og IKT-Norge samarbeider om en felles møteplass på SXSW i Austin. Vi inviterer de som skal eller vurderer å dra til et lunsjmøte på fredag om hva vi tilbyr og hva dere eventuelt kan bidra med.

http://bylarm.no/eng/seminars

Friday February 28, 2014 12:00 - 12:45
The interactive container, Youngstorget

12:00

Live and let live – live music in the digital age
Speaker: Panel moderated by Music Ally
Digital is slowly but surely starting to influence the key points of engagement with fans in the live music landscape; as well as help promoters, agents, managers and artists themselves reach fans in new ways and maximise their efficiency.
As access takes over from ownership, as data becomes the “new oil” and as artists and fans become increasingly more connected with each other, this panel will explore the impact of digital on the live music industry.
Panelists:
• Burt McRoy (Head of Business Development, Nordic Region at Intellitix; Booker at Debaser)
• Jules Parker (Founder of Polaroid Management, manager of Paul Aiden, 1987, YOUTH, Attu and Auction for the Promise Club)
• Scott Cohen (Co-founder of The Orchard, manager of The Raveonettes and Dum Dum Girls)

http://bylarm.no/eng/seminars

Friday February 28, 2014 12:00 - 12:45
Sal D

12:00

Musikkforleggerne presenterer: First we take Berlin, then we take…
Speaker: Ordstyrer: TBA ( Conducted in Norwegian)
Forlagsavtale med norske musikkforlag – Hvorfor, og hva kan jeg forvente?
Kai Robøle fra NMFF og Waterfall Music informerer om den norske musikkforlagsbransjen og hvordan den fester grepet.
Et panel bestående av Ida Jenshus, Mats Lie Skåre, Steinar Fjeld og Frithjof Hungnes kommer for å dele erfaringer vedr. musikkforlagssamarbeid og hvordan norske musikkforlag kan hjelpe deg med å best nå ut nasjonalt og internasjonalt med musikken din.

http://bylarm.no/eng/seminars

Friday February 28, 2014 12:00 - 13:30
Forum

12:45

European Lab: The Success Story of four independent music festivals in Europe (Presented by the Norwegian Live Music Association in collaboration with European Lab)
Speaker: Moderator: Scintillo- Steven Hearn, director / Paris - France
The Success Story of four independent music festivals in Europe – tips for long term success
How they became:
• A successful brand
• Internationally recognized
• Acclaimed for their artistic direction and identity
The participants which represent Nuits sonores, Les Transmusicales de Rennes, Reeperbahn festival and Roskilde Festival will discuss how their business models have changed, and the challenges in staying independent. They will also discuss how they formulated their vision for a festival program to include both newcomers and headliners.
Panel participants:
Nuits sonores – Pierre-Marie Ouillon, Head of programmation / Lyon – France
Les Transmusicales de Rennes – Erwan Gouadec, administration officer/ Rennes – France
Reeperbahn festival – Detlef Schwarte, director / Hambourg – Germany
Roskilde festival – Hans Christian Smed, Head of Division, Sales & Commercial Partners, DK
Meet the participants!
The speakers will be available after the panel for further discussions, consulting and exchange of good practices.
With the support of the Institut Français Norvège

http://bylarm.no/eng/seminars

Friday February 28, 2014 12:45 - 14:00
Sal B

13:00

Eksportskolen på bylarm: Utenlandsturné og skatt
Speaker: Tonje E. Peersen, manager for Enslaved i Peersen Production AS og Henning Tomren, advokatfirmaet PricewaterhouseCoopers
Tonje betaler sin skatt med glede; men da helst til rett land og helst ikke dobbelt opp. Hun har med seg Ekspertgjest Henning Tomren, saksansvarlig advokat hos Advokatfirmaet PricewaterhouseCoopers AS. Han kommer fra tidligere Vassdal & Eriksen og kjenner musikk- og skattebransjen meget godt.
Dette er ikke en innføring i skatteunndragelse. Dette er et kurs for glade skattebetalere, som ønsker å sikre seg mot dobbeltbeskatning.
Scenario : Du opptrer i utlandet mot honorar. Hvor mye skatt trekkes på forhånd i de ulike landene? Finnes det tilfeller der man kan unngå slike trekk, sånn at man heller skatter direkte til gode, gamle Norge? Når forhåndstrekk er uunngåelig; hvilken dokumentasjon er påkrevd for å unngå dobbeltbeskatning? Hvordan søker man om å slippe «withholding tax», hvordan får man bekreftet skattekreditt hos norske myndigheter etter å ha skattet i utlandet – og hvor komplisert og tidkrevende er disse prosessene?
Kurset er et utdrag fra et større program som Tonje E. Peersen utarbeider i samarbeid med Gramart.
Eksportskolen er et kursopplegg i 10 moduler som har til hensikt å bygge sterkere aktører innen musikknæringen i hver enkelt regionen og nasjonalt. Med dette samarbeidet vil vi ivareta kompetanseflyt over hele landet og Eksportskolen skal gi aktørene den nødvendige erfaringen og kunnskapen man trenger for å skape en bærekraftig internasjonal karriere.
Presentert av Music Norway og de regionale kompetansesentrene for musikk (Brak, STAR, SØRF, Tempo, ØKS og KOFOR)

http://bylarm.no/eng/seminars

Friday February 28, 2014 13:00 - 13:45
Auditoriet

13:30

Josef Fares - How a decorated film director fulfilled his dream of making a video game
Speaker: Josef Fares (Brothers: A Tale of Two Sons)
Acclaimed filmmaker Josef Fares is a video game nerd. That’s his own words. For years, Fares entertained the thought of making his own game. After a while it became very clear that he had no other option.
«Brothers: A Tale of Two Sons» is rooted in the controls, manouvering a teenage boy and his little brother at the same time. A bit confusing to begin with? Sure. But essential in how Josef Fares and Starbreeze Studios tie narrative and traditional game mechanics together.
The result is unique and heartwarming – a journey like you’ve never experienced. «Brothers: A Tale of Two Sons» is one of the most celebrated games of 2013, and the director himself shares his thoughts, vision and mistake at by:Larm Interactive.

http://bylarm.no/eng/seminars

Friday February 28, 2014 13:30 - 14:15
Sal A

13:30

The Music Ally digital training sessions: All the latest tools and best marketing campaigns (medium level)
Speaker: By Music Ally (Session also conducted on Thursday)
Music Ally presents an overview of the latest platforms for engagement with fans, enhanced sales and marketing and best practice tips on how to use each platform; and in general how to approach online engagement.
Platforms to be covered include Urturn, RebelMouse, Snapchat and more. In addition we’ll show you how some of these have been used in the best campaigns of 2013 as well as a showcase the creative use of other more established tools.

http://bylarm.no/eng/seminars

Friday February 28, 2014 13:30 - 14:30
Møterom 3

13:45

Q&A: Matador Records (Nils Bernstein & Chris Lombardi)
Speaker: Interviewer: John Doran
Nils Bernstein and Chris Lombardi represent the influential New York label Matador Records. The label has a long standing association with legendary acts such as Mission Of Burma, Jon Spencer Blues Explosion, Pavement, Yo La Tengo and Cat Power with more recent signings being Sonic Youth, Savages, Kurt Vile and Queens Of The Stone Age.

http://bylarm.no/eng/seminars

Friday February 28, 2014 13:45 - 14:45
Forum

14:00

Eksportskolen på bylarm: Internasjonalisering
Speaker: Nina og Jonas fra Music Norway (Conducted in Norwegian)
Rett på sak eller gå rundt grøten?

Lær deg etikette med Nina og Jonas fra Music Norway som har jobbet mange år i London og Berlin. Her får du tips til å se hvilke som åpner seg når man bruker tid, kultur og nettverksbygging for å knytte relasjoner, skape tillit og troverdighet på nye markeder. Hvorfor og hvordan henvende seg til rett person på rett tid med rett språk? 
Hvordan presentere seg til en amerikaner? Hva vil briter helst snakke om? Tar du møte på bar eller på kontor? Hvordan følger du opp og vedlikeholder den nye kontakten din?
Nina og Jonas har med seg gode gjester fra det store utland.
Eksportskolen er et kursopplegg i 10 moduler som har til hensikt å bygge sterkere aktører innen musikknæringen i hver enkelt regionen og nasjonalt. Med dette samarbeidet vil vi ivareta kompetanseflyt over hele landet og Eksportskolen skal gi aktørene den nødvendige erfaringen og kunnskapen man trenger for å skape en bærekraftig internasjonal karriere.
Presentert av Music Norway og de regionale kompetansesentrene for musikk (Brak, STAR, SØRF, Tempo, ØKS og KOFOR)

http://bylarm.no/eng/seminars

Friday February 28, 2014 14:00 - 14:45
Auditoriet

14:00

TONO presenterer: The sky’s the limit?
Speaker: Ordstyrer: Knut Schreiner (Turboneger)
Streaming har blitt “alles” favorittkanal for musikkonsum, men hvor lenge kan veksten fortsette?
Hvor mange streamingaktører er det plass til? Hvordan ser markedet ut om 3-5 år, og hvordan vil situasjonen være for opphavspersoner og musikere?
TONO har aktører som Spotify, Wimp, Google og Netflix på kundelisten, og har lisensiert streamingtjenester siden 1996. Nå samler TONO et panel med noen av de mest sentrale aktørene i norsk musikkbransje til en spennende debatt om streamingøkonomien. Deltakere: Marte Thorsby (IFPI), Kjartan Slette (WiMP), Erik Brataas (Phonofile), Ine Hoem (låtskriver/artist). Debatten vil ledes av Knut Schreiner, låtskriver og utøver i band som Turboneger og Kåre & the Cavemen, musikkprodusent, fast musikkspaltist i Morgenbladet, representant i Nordgård-utvalget, masterstudent og Norges “rockeprofessor”.Schreiner er også av Kulturdepartementet nyoppnevnt representant i utvalget som skal se nærmere på kunstnerøkonomien i Norge.

http://bylarm.no/eng/seminars

Friday February 28, 2014 14:00 - 15:00
Sal D

14:15

FONO presenterer: Uavhengige norske plateselskaper - trenger vi det?
Et panel av folk som driver uavhengige selskaper (les: FONO-selskaper), diskuterer temaet med bakgrunn i egen virksomhet og erfaringer, samt utfordringer for mindre selskaper i den nye økonomien i bransjen.
Fokus vil også være om artistene selv kan klare «alt» i den nye økonomien, eller om de stadig trenger et støtteapparat rundt seg, og om norske indieselskaper er i stand til å gi artistene nettopp dét.

http://bylarm.no/eng/seminars

Friday February 28, 2014 14:15 - 15:15
Møterom 1

14:15

From A to Z - All Killers, No Fillers: The Art of Listening in the Age of Music Streaming (Presented by WiMP)
Speaker: Ordstyrer: Pål Bråtelund, produktutvikler og HiFi-ildsjel i WiMP
How to help people (re)-discover the pleasures of actively listening to great music in the age of millions of tracks?
Music is available everywhere, anytime, often as a background to something else. The difference between hearing and attentive listening is one of the brain, and New York Times deemed the art of listening in fear of extinction.
Panel:
- Christoffer Rechenbach, sjefredaktør i HiFi Einsnull Magazine (Michael E. Brieden Verlag)
- Sveinung Rindal, global redaksjonssjef i WiMP
- Andreas Leine, Big Dipper
- Mona Fimreite, Phonofile

http://bylarm.no/eng/seminars

Friday February 28, 2014 14:15 - 15:15
Sal B

14:15

The German music market (Presented by Music Norway)
Speaker: Moderators: Manfred Tari (Pop100) and Jonas Vebner – (Music Norway)
With over 82 million inhabitants, Germany ranks as the 4th biggest territory for recorded music in the world and is one of the Nordics’ most important export markets. It boosts a strong live sector and is considered one of the world’s top entertainment & media markets in general. Measured in nominal GDP Germany it’s the fourth richest country globally. A wealth of artists in a wide array of genres from the Nordic region have enjoyed both substantial artistic and commercial success over the last decade making sure the market is particularly receptive to Nordic talent.
14.00: State of the Union:
This introductory keynote provides a concise but thorough overview of the current German music market. The present status is analysed and new trends unearthed.
Speaker: Manfred Tari – Pop 100
14:30 Kraftwerk Autobahn: The Live Sector Explained
This session will give you an insight into the German live sector and it’s numerous players. Who are they and how do they work? How do you identify and attract good partners for your live set-up? What is the relationship between pan-European agents, sub-agents, national and local promoters? How are the club and festival live-circuits performing in a time where Germany has become the economic bedrock of a hurting Euro-zone? This and more will be answered by an experienced panel of music professionals.
Panelists: Stephan Thanscheidt (Managing Director / CEO) – FKP Scorpio Konzertproduktionen, Julia Gudzent (Talent Buyer) – Melt! Booking, Björn Bauch (National Promoter) – Schoneberg Konzertbüro, Annika Hintz (Head of Booking) – MS Dockville & Spektrum Festival, Axel Vindenes – Kakkmaddafakka
15:45 Video Killed The Radio Star: Media and Promotion Explained
“A wealth of information creates a poverty of attention” Herbert Simon acutely observed as early as in the 70’s. The media landscape is shifting at a breakneck pace. In a world of perpetual connectivity and information overload, how can you rise above the noise? Adding to the mix, the German media market is regionalised and highly fragmented due to its federate state system. How does it all come together? How can PR / promo companies help you craft and deliver your message? When do you need one and what should you be aware of when you take on such a company? This and more will be answered by an experienced panel of music professionals.
Panelists: Dirk Wilberg (Owner) – Community Promotion, Mona Rübsamen (Owner) – Flux FM, Robert Helbig (CEO/Founder) – Nothing But Hope and Passion, Andreas Richter (Music Editor) Vice / Noisey
16:45 It’s A Long Way To The Top (If You Wanna Rock ‘N’ Roll): Recorded Music Explained
Physical sales remain the backbone of German recorded music, accounting for close to 80% of total market share, but with a steady growth in digital. How do you best make your music available in the market place? Distribution plus external promo? Does anyone do licence deals anymore? Majors vs indies? How can one utilise label managers and consultants for more focused campaign management? What are the master rights deals currently on offer from publishers like BMG and Kobalt? This and more will be answered by an experienced panel of music professionals.
Panelists: Angela Muth (A&R Manager) – Sony Germany, Jan Simon (Attorney-at-Law)– Beiler Karl Platzbecker & Partner, Florian Schrödter (A&R Manager) – BMG Rights Management, Stefan Struever – [PIAS] Germany GmbH

http://bylarm.no/eng/seminars

Friday February 28, 2014 14:15 - 17:30
Møterom 2

14:30

The secret of sound in video games – Tales from a 'sound guy' (Presented by PressFire)
Speaker: Jory K. Prum (sound designer for Pixar, Telltale Games, LucasArt etc)
With a background from companies like Pixar, LucasArt and Telltale Games, Jory Prum (aka “sound guy”) is very familiar with all the tricks of the trade.
Jory K. Prum is principal engineer and owner of studio.jory.org, a game audio production facility located in San Francisco, California. With 20 years of audio production experience, Jory has focused primarily on video game sound since 1999, when he joined the LucasArts sound team.
Since departing LucasArts, Jory has worked as a gun-for-hire, creating sound effects, recording and manipulating voice & music, and mixing cutscenes for games such as LucasArts’ “Knights of the Old Republic”, Telltale Games’ “The Walking Dead” and “Tales of Monkey Island” episodic games, Double Fine’s “Broken Age”, and EA’s “The Sims 2”.
Jory has also worked in post production audio for feature film, as well as commercials. He has experience with foley, sound design, and mixing. Some notable projects include Pixar Animation Studio’s Academy Award-winning “For the Birds”, Focus Features’ Academy Award- and Golden Globe-winning “Lost in Translation”, and Sony Pictures’ Academy Award and Golden Globe-winning “Adaptation.”
In the episodic and award winning “The Walking Dead” video game series, Jory’s job is to preserve the intense and believable drama along with the actors in Prum’s California studio. Together they’ve gone on to play with the feelings of millions of people through a plethora of platforms.
Jory K. Prum’s website

http://bylarm.no/eng/seminars

Friday February 28, 2014 14:30 - 15:15
Sal A

15:00

Eksportskolen på bylarm: Digital marketing and promotion in a global music market
Speaker: Nikke Osterback - Saari Ltd. founder & CEO and Christian Øygarden, promo assistant
Norway is one of the strongest markets in the world on digital musk sales. How do you become best at digital promo?
Saari Ltd. founder Nikke Osterback has worked with some of the brightest stars in the UK music throughout his long career at Atlantic, Island Records and now via his own company. Nikke works with some of the leading UK managers developing artists digital revenue streams, planning digital marketing, promotions and developing artist fanbases. Current and past Saari clients include ATC Management, Atlantic Records, Cooking Vinyl, Levels Entertainment, Music Tech Fest and consultancy for Music Finland. Currently Saari Ltd. is working on digital strategy for Nick Cave, Fink, Frightened Rabbit and the independent alt rockers The Boxer Rebellion and their respective managers.
Presented by Music Norway and the regional Norwegian centres for music (Brak, STAR, SØRF, Tempo, ØKS and KOFOR)

http://bylarm.no/eng/seminars

Friday February 28, 2014 15:00 - 15:45
Auditoriet

15:00

Rock Museums: music in a glass case?
Speaker: Moderator: Guttorm Andreasen
Is it right to exhibit rock and pop in a museum? What happens to our perception of youth culture when it is labelled, curated and analysed? How do museum directors find imaginative ways to present the dynamic, ever-changing fashions of music and style?
We invite the curatorial brains behind several modern day rock museums and pop centres to explain themselves. Panellists include: Victoria Broackes (UK) Theatre and Performance curator, V&A Museum, London (co-curator of David Bowie Is exhibition 2013); Sissel Guttormsen (NO) Rockheim, Trondheim; and Paal Ritter Schjerven (NO) Curator and Artistic Director at Popsenteret, Oslo (Museum of the Year in Norway 2013).

http://bylarm.no/eng/seminars

Friday February 28, 2014 15:00 - 16:00
Forum

15:00

The Music Ally digital training sessions: SEO (medium level)
Speaker: By Music Ally (Session also conducted on Thursday)
This session will cover the basic of SEO and how it has changed over time.
How search results function for artists and bands and how to ensure that the user experience is optimised on all devices. How to utilise Google Analytics to test these techniques and use the results to further improve your website and campaign strategies.

http://bylarm.no/eng/seminars

Friday February 28, 2014 15:00 - 16:00
Møterom 3

15:15

Tomorrow never knows - we hear from the future of the music business
Speaker: Moderated by Music Ally
A two-part session In association with Musikkundervisningen Norge
The next generation of artists and music consumers will have never known an analogue world without iTunes, YouTube or Spotify. Tablets and smartphones, unlimited access to the world’s music library and social sharing are nothing new to them. The way they interact with music, both from a creative point of view and as consumers will dictate how tomorrow’s music services evolve. We want to hear from them! This session will explore what they do, think and expect from music services and music companies.
part 1 -Yesterday …and today
In this panel we’ll hear from the next generation of artists, featuring Sassybeat and Iffy Orbit. Is all of the debate around streaming relevant to the new generation of artists breaking through or much ado about nothing? How does streaming fit into their way of life and how they promote themselves? Do they see music as a digital product flowing like water or more like a vinyl record? How do they plan to support themselves and make a living writing and performing music?
Panelists:
• Anna Melkild & Ingrid Rennemo (Sassybeat)
• Kristoffer Severinsen & Teodor Lyngstad (Iffy Orbit)
Part 2 – With a little help from my friends
In this panel we’ll hear from the next generation of music fans on how they discover, share and consume music. Is the physical market dead or has it come full circle? Do they care about downloads versus streaming? How important is YouTube and are there any new tools or services that are breaking through? How important is paying for music and supporting artists? This is the new generation of consumers that will carry the industry into the future.
Muno (Musikkundervisningen Norge), Norway’s leading private music school operator has kindly provided four of its 16/17 year old students as volunteers for this panel: Charlotte Børing, Silje Fladmoe, Erlend Bæra and Jonas Lybeck.

http://bylarm.no/eng/seminars

Friday February 28, 2014 15:15 - 16:15
Sal D

16:00

From fan to customer
Speaker: Vegard Eggum (Product Owner) and Alexander M. Grimstad (VP of Marketing)
Fanbooster is one of Europe’s leading social media marketing companies, and clients include brands in more than 40 countries. Among these are Manchester City FC, Samsung Nordic and L’Oreal. The talk will be about projects they’ve done within the culture industry, and they’ll share their best advice for turning fans into customers.

http://bylarm.no/eng/seminars

Friday February 28, 2014 16:00 - 17:00
Møterom 1

16:00

Q&A: John Cale
Speaker: Interviewer: Barney Hoskyns
by:Larm 2014 and Red Bull Music Academy are delighted to welcome one of rock music’s all time legends, John Cale, for the headline Q&A of this year’s festival. The 71 year old Welsh-born singer, songwriter and producer has bridged the divide between avant garde sound, rock and pop since the early 1960s and has been involved in countless seminal recordings including 15 solo LPs to date.
Cale made his name of course with Lou Reed as a founder member of The Velvet Underground, a band associated with the New York Pop Art movement of Andy Warhol. Short lived but highly influential, they could be said to have been almost entirely responsible for the independent guitar music sound of the 1980s and early 90s.
Since the late 60s Cale also worked as the producer of a string of crucial albums including The Stooges’ debut, Nico’s “Marble Index” and “Desertshore”, Patti Smith’s “Horses”, The Modern Lovers’ “Modern Lovers”, Happy Mondays’ “Squirrel And G-Man…”, the Jesus Lizard’s “Jesus Lizard” and many more. As an instrumentalist he has appeared on albums with Nick Drake, Terry Riley, Brian Eno, Ian Hunter, The Replacements, Marc Almond, Manic Street Preachers and others. His classic solo discography began in 1970 with “Vintage Violence”, and his latest LP, “Shifty Adventures In Nookie Wood”, came out on Domino in 2012.
John Cale’s eclectic career, musical versatility and incredible broadmindedness make him an ideal candidate for taking part in by:Larm’s inspirational agenda. We look forward to hearing him share his wisdom, experience and the secrets of reinvention over half a century.

http://bylarm.no/eng/seminars

Friday February 28, 2014 16:00 - 17:00
Kulturhuset

16:00

Eksportskolen på bylarm: Forretningsplan for dummies (les musikkbransjen)
Speaker: Yngve Dahle, Lean Business (Conducted in Norwegian)
Lær å sette opp en foretningsplan for din virksomhet!
Yngve Dahle fra" Lean Business":http://www.leanbusiness.no/om-oss/ deler hemmligheter og erfaringer fra Business Boot Camp for musikk- og kulturbransjen. Her får du en innføring i forretningsplanlegging og i hvorfor det er viktig å ha en plan for din bedrift og formulere din forretningsidé – uansett bransje.
Eksportskolen er et kursopplegg i 10 moduler som har til hensikt å bygge sterkere aktører innen musikknæringen i hver enkelt regionen og nasjonalt. Med dette samarbeidet vil vi ivareta kompetanseflyt over hele landet og Eksportskolen skal gi aktørene den nødvendige erfaringen og kunnskapen man trenger for å skape en bærekraftig internasjonal karriere.
Presentert av Music Norway og de regionale kompetansesentrene for musikk (Brak, STAR, SØRF, Tempo, ØKS og KOFOR)

http://bylarm.no/eng/seminars

Friday February 28, 2014 16:00 - 17:30
Auditoriet

16:30

Kor e alle helter hen?- fremtidens norske headlinere (Presentert av Norsk Rockforbund)
Speaker: Paneldebatt, ordstyrer: Torbjørn Heitmann Valum, Norsk Rockforbund. (Conducted in Norwegian)
Siden starten av 2000-tallet har det blitt skapt kun en håndfull fullverdige norske headlinere. Hvorfor har det ikke kommet til flere? Hvordan er det mulig i en næring som er mer vital enn noen gang? Og hvorfor er dette viktig?
Headlinere bidrar til store ringvirkninger i musikkbransjen; enten det er for festivaler, klubbarrangører, promobyråer, plateselskaper, agenter, lyd/lys-teknikere, musikkjournalister, radiokanaler eller managements. Headlinere skaper rett og slett arbeidsplasser.
I det siste tiåret har antall festivaler i Norge eksplodert, og ser vi til våre naboland er det i livemarkedet musikkøkonomien ligger. Det er ingen grunn til å tro at det er annerledes her hjemme. Festivalene har blitt en viktig inntektskilde for artistene i en tid hvor tradisjonelt platesalg er ubetydelig og marginalisert. Men til tross for en enorm nasjonal festivalboom har selv ikke festivalene klart å skape nye headlinere. Og det har virkelig ikke stått på egeninnsatsen.
Så hva skal til? Trenger bransjen en realitetsorientering? Et kollektivt fokus? Hvem blir festivalsommeren 2014s Karpe Diem og Kaizers Orchestra?
Panel: Lasse Pettersen (Buktafestivalen, Tromsø), Bård Flikke (Pstereofestivalen, Trondheim), Terje Pedersen (Warner Music), Christine Dancke (Nrk P3), Ottar Schanke Eikum (Mentometer) og Pelle Neraasen (manager).

http://bylarm.no/eng/seminars

Friday February 28, 2014 16:30 - 17:45
Sal A

17:00

Meet the managers
Speaker: MMF Norway & DENIF
Her har du mulighet til å møte managere fra MMF Norway og bookingagenter fra DENIF. Møtet er åpent for alle artister samt managere og agenter som ønsker å vite mer om MMF Norway eller DENIF og møte endel av medlemmene til en nettverks-session.
MMF Norway er en forening av managere i Norge. Vi er en del av IMMF som organiserer over 2000 managere rundt i verden.
DENIF er en norsk forening for booking-agenter.

http://bylarm.no/eng/seminars

Friday February 28, 2014 17:00 - 17:30
Forum

18:00

Q&A: Irmin Schmidt (Can)
Speaker: Interviewed by: Rob Young
A Krautrock legend comes to Oslo! Irmin Schmidt is a founder member and keyboard player of Can, the German band who have been named as a vital influence by everyone from Portishead, James Murphy, New Order, Factory Floor, Public Image Ltd, Mogwai and Radiohead to Kanye West (who sampled their “Sing Swan Song”).
Hot on the heels of the first-time-ever release of a box set of the complete Can catalogue on vinyl, the by:Larm audience can hear Irmin sharing his memories of an incredibly diverse musical life. After a classical education as pianist, conductor and composer, studying under Stockhausen and Ligeti, he formed Can in late 60s Cologne, combining avant garde music with rock, jazz and hypnotic rhythms. The band’s powerful influence came to define the Krautrock sound.
2 December 2013 saw the long-awaited release of the Can back catalogue, remastered on vinyl for the very first time. A compilation of Irmin’s solo work, “Villa Wunderbar”, has also just been released on Mute Records. We look forward to welcoming a true musical alchemist to by:Larm.

http://bylarm.no/eng/seminars

Friday February 28, 2014 18:00 - 19:00
The Tono Lounge

18:00

bylarm presents: Vince Clarke in conversation CANCELLED
We are sorry to say that the Vince Clarce Q&A will not take place anyway due to unforeseen circumstances

http://bylarm.no/eng/seminars

Friday February 28, 2014 18:00 - Friday March 28, 2014 18:01
Oslo Congress centre

18:30

Musikkforum på bylarm: SHOCKADELICA (Presentert av Nopa og Norsk Komponistforening)
Speaker: Om låtskriveren Prince med Anne Danielsen, Christer Falck og Petter Aagaard (conducted in Norwegian)
Journalist, programleder, quiz-mester og ikke minst Prince-ekspert Christer Falck er aktuell med Prince-boken “Shockadelica”, og sammen med medforfatter Petter Aagaard vil han ta deg inn i Prince sitt fascinerende univers.
Forvent funfacts, ukjente anekdoter om alt i fra bransjekrig til innspillinger, og kanskje viktigst: innsiktsfulle perspektiver på låtskriveren Prince – en av de absolutt viktigste og største pop-auteurene noensinne. I tillegg kickstarter professor Anne Danielsen Prince-forumet med en 15-minutters detaljanalyse av den kjente Prince-låta “Kiss”. Og Musikkforum byr på fiskesuppe! Gratis middag og et unikt innblikk i Prince på kjøpet? Ja takk!

http://bylarm.no/eng/seminars

Friday February 28, 2014 18:30 - 19:30
Kulturhuset
 
Saturday, March 1
 

16:00

The Irish Wave - From Grafton Street to the world
Speaker: Moderator: Emma Summers
Frustrated with the Mexican music scene, Rodrigo Y Gabriela moved to Ireland. In order to survive doing what they love, the guitar duo, without knowing, did what many other Irish musicians had done before them, from Bono to Glen Hansard,: Busking! (street performance) Eventually they caught the eye of Irish singer-songwriter Damien Rice, who offered them a support slot for one of his biggest shows in Dublin back in 2001. This was the beginning of an amazing success story: today they sell out venues from the Radio City Music Hall in NY to the Hollywood Bowl in LA; from the Royal Albert Hall in London to the Sydney Opera House in Australia, and they have sold over 2 million albums to date.
Comparative to the alternative rock scene in Seattle in the early 90’s, Dublin has, from the late 90’s and onwards, spured on a good numbers of singer-songwriters and bands that have reached far. But how did one generation of Dublin based musicians like Damien Rice, Rodrigo Y Gabriela, Glen Hansard, Gemma Hayes and Mundy achieve international sucsess? And why did some artists from the same generation just die out?
Welcome to a panel talk about the importance of helping each other as artists. About creating a vibrant scene and having a support system that understands artistic ambition and the creative freedom true artists must have.
Panel:
Rodrigo Sanchez (from Rodrigo Y Gabriela )
Niall Muckian (manager and CEO of Rubyworks records)
Mundy (singer-songwriter and owner of Camcor Records)
Liam O’maonlai (Hothouse Flowers)

http://bylarm.no/eng/seminars

Saturday March 1, 2014 16:00 - 17:00
Mono

18:00

You can’t put your arms around a memory: Bylarm-lørdag med Petter Baarli
Speaker: Møt Petter Baarli i samtale med musikkskribent Audun Vinger (conducted in norwegian)
Backstreet Girls er en institusjon i norsk rock, og gitarist Petter Baarli er landets mest rocka mann. Minst. I år feirer boogierockerne utrolig nok 30-årsjubileum. Boogie till you puke, som det heter.
Men Petter Baarli har lagt igjen norske riff helt siden han spilte i punkbandet Slips fra slutten av søttitallet. Baarli har også vært gitarist i Joachim “Jokke” Nielsens band Tourettes, og de siste årene har han vært med på å bære arven videre gjennom bandet Valentourettes og teaterforestillingen "Verdiløse menn», som for tiden går for fulle hus på Nationaltheatret. Han er også kunstmaler, og holdt sin første separatutstilling på Mr. Pizza på Torshov i Oslo. Alle bildene ble solgt. Og senere i vår kommer mannens første soloalbum, elegant titulert «You Petter B. Goode». Det er en no-brainer å invitere denne mannen til å snakke om sitt strengeliv en lørdag kveld i Oslo.

http://bylarm.no/eng/seminars

Saturday March 1, 2014 18:00 - 19:00
The Tono Lounge