Speaker: Moderated by Music Ally
A two-part session In association with Musikkundervisningen Norge
The next generation of artists and music consumers will have never known an analogue world without iTunes, YouTube or Spotify. Tablets and smartphones, unlimited access to the world’s music library and social sharing are nothing new to them. The way they interact with music, both from a creative point of view and as consumers will dictate how tomorrow’s music services evolve. We want to hear from them! This session will explore what they do, think and expect from music services and music companies.
part 1 -Yesterday …and today In this panel we’ll hear from the next generation of artists, featuring Sassybeat and Iffy Orbit. Is all of the debate around streaming relevant to the new generation of artists breaking through or much ado about nothing? How does streaming fit into their way of life and how they promote themselves? Do they see music as a digital product flowing like water or more like a vinyl record? How do they plan to support themselves and make a living writing and performing music?
Panelists:
• Anna Melkild & Ingrid Rennemo (Sassybeat)
• Kristoffer Severinsen & Teodor Lyngstad (Iffy Orbit)
Part 2 – With a little help from my friends In this panel we’ll hear from the next generation of music fans on how they discover, share and consume music. Is the physical market dead or has it come full circle? Do they care about downloads versus streaming? How important is YouTube and are there any new tools or services that are breaking through? How important is paying for music and supporting artists? This is the new generation of consumers that will carry the industry into the future.
Muno (Musikkundervisningen Norge), Norway’s leading private music school operator has kindly provided four of its 16/17 year old students as volunteers for this panel: Charlotte Børing, Silje Fladmoe, Erlend Bæra and Jonas Lybeck.
http://bylarm.no/eng/seminars
