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Sunday, March 2 • 00:00 - 00:30
Sassybeat (NO)

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When Sassybeat was named “Norway’s new hope in pop music” before playing at by: Larm in 2011, the duo consisting of Anna Pettersdatter Melkild and Ingrid Rennemo, then 15 and 16 years, had already lived with the hype for quite a while. In face, they had lived with it ever since they were 9 and 10 years old performing at school in their home-made skirts. Since then, the hype has grown with the size of the band and their repertoire of original songs. Early in 2011 the single “The Mouse and the Bear”, produced by Knut Schreiner, was released to good reviews from all the major newspapers. And the hype was no less when one of Norway’s biggest newspapers picked Sassybeat as the band they had the most faith in that same year, and named their song one of the 25 best Norwegian songs of 2011. The major record companies and managements, including international, believed the hype and started knocking on their door, some of them quite literally. They finally chose Universal Music and Harald Wiik (A-ha).
That’s almost three years ago. Three years is a long time for hype. Is there still reason to believe it? The hype right now is their single, “Turn Around”, and debut album “Snakes and Ladders”, which is being released by Universal Music in January 2014. “Snakes and Ladders” is produced by Even Ormestad , Thom Hell and Erik Ljunggren. Also contributing on the album are people like Martin Horntvedt, Olaf Olsen, Karl-Oluf Wennerberg, David Wallumrød, Trond Mjøen, Marit Larsen and Jan Martin Smørdal .
Anna was 13 years old when she wrote “The Mouse and the Bear”, the song was recorded at home in her basement and the music video was filmed in the living room with a green screen purchased on the internet. The girls were hyped by neighbours, classmates and their parents’ music loving friends.
Now, Sassybeat are a number of years, concerts and studio hours older, and are currently being hyped by media, social media and international record companies. It’s time to say what ultimately needs to be said about all hype: Forget the hype, listen to the music.

http://bylarm.no/eng/artists/14772

Sunday March 2, 2014 00:00 - 00:30
Gamla

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