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Thursday, February 27 • 16:15 - 18:15
MashUP - a music innovation hub (Presented by Music Norway, WiMP, IKT-Norge and Phonofile)

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Speaker: Kjartan Slette, WiMP
You could be next rising star on the music and tech scene. Submit your idea and get ready to pitch in front of an experienced jury at by:Larm. The MashUP mentors will assist the winning team in taking their idea to product and to market. Apply now, music sounds better with you.
Currently the future prospects for harvesting innovation as the new oil seem dire, something Mashup want to help change. Various stakeholders from the Norwegian music industry have therefore joined forces to build an innovation hub for anyone with a great idea within the music sphere, and we aim to get the best innovators in Norway to submit their idea for a pitch competition at by:Larm in front of an expert jury. The best idea with the best pitch will get free office space at the Mashup innovation hub at 657 Oslo, in an innovation-focused environment, together with guidance throughout the year from experienced talents from tech, music, legal and other competences necessary to make an idea into a real business. We believe an initiative from the inside of the music business has a greater chance of succeeding in the long term. Mashup exist and operate in Norway but aim to attract start-ups globally.
Paal Fure, Aegis Media
Jørn Haanæs, Soundrop
Torgeir Waterhouse, IKT-Norge
Karine Braaten, Mobiento
Kjartan Slette, WiMP


Thursday February 27, 2014 16:15 - 18:15 CET
Sal B

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