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Friday, February 28 • 14:15 - 17:30
The German music market (Presented by Music Norway)

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Speaker: Moderators: Manfred Tari (Pop100) and Jonas Vebner – (Music Norway)
With over 82 million inhabitants, Germany ranks as the 4th biggest territory for recorded music in the world and is one of the Nordics’ most important export markets. It boosts a strong live sector and is considered one of the world’s top entertainment & media markets in general. Measured in nominal GDP Germany it’s the fourth richest country globally. A wealth of artists in a wide array of genres from the Nordic region have enjoyed both substantial artistic and commercial success over the last decade making sure the market is particularly receptive to Nordic talent.
14.00: State of the Union:
This introductory keynote provides a concise but thorough overview of the current German music market. The present status is analysed and new trends unearthed.
Speaker: Manfred Tari – Pop 100
14:30 Kraftwerk Autobahn: The Live Sector Explained
This session will give you an insight into the German live sector and it’s numerous players. Who are they and how do they work? How do you identify and attract good partners for your live set-up? What is the relationship between pan-European agents, sub-agents, national and local promoters? How are the club and festival live-circuits performing in a time where Germany has become the economic bedrock of a hurting Euro-zone? This and more will be answered by an experienced panel of music professionals.
Panelists: Stephan Thanscheidt (Managing Director / CEO) – FKP Scorpio Konzertproduktionen, Julia Gudzent (Talent Buyer) – Melt! Booking, Björn Bauch (National Promoter) – Schoneberg Konzertbüro, Annika Hintz (Head of Booking) – MS Dockville & Spektrum Festival, Axel Vindenes – Kakkmaddafakka
15:45 Video Killed The Radio Star: Media and Promotion Explained
“A wealth of information creates a poverty of attention” Herbert Simon acutely observed as early as in the 70’s. The media landscape is shifting at a breakneck pace. In a world of perpetual connectivity and information overload, how can you rise above the noise? Adding to the mix, the German media market is regionalised and highly fragmented due to its federate state system. How does it all come together? How can PR / promo companies help you craft and deliver your message? When do you need one and what should you be aware of when you take on such a company? This and more will be answered by an experienced panel of music professionals.
Panelists: Dirk Wilberg (Owner) – Community Promotion, Mona Rübsamen (Owner) – Flux FM, Robert Helbig (CEO/Founder) – Nothing But Hope and Passion, Andreas Richter (Music Editor) Vice / Noisey
16:45 It’s A Long Way To The Top (If You Wanna Rock ‘N’ Roll): Recorded Music Explained
Physical sales remain the backbone of German recorded music, accounting for close to 80% of total market share, but with a steady growth in digital. How do you best make your music available in the market place? Distribution plus external promo? Does anyone do licence deals anymore? Majors vs indies? How can one utilise label managers and consultants for more focused campaign management? What are the master rights deals currently on offer from publishers like BMG and Kobalt? This and more will be answered by an experienced panel of music professionals.
Panelists: Angela Muth (A&R Manager) – Sony Germany, Jan Simon (Attorney-at-Law)– Beiler Karl Platzbecker & Partner, Florian Schrödter (A&R Manager) – BMG Rights Management, Stefan Struever – [PIAS] Germany GmbH

http://bylarm.no/eng/seminars

Friday February 28, 2014 14:15 - 17:30
Møterom 2

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