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Thursday, February 27 • 14:45 - 15:30
Music in the cloud - The future of access-based music services and their longterm impact on value-creation in the music industry (Presented by Hedmark University College and R2W)

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Speaker: Patrik Wikström (Principal Research Fellow at the Centre of Creative Industries and Innovation at Queensland University of Technology, Australia)
Access-based music services such as WiMP, Deezer and Spotify complete the recording industry’s turn from “units" to “access”, which was initiated by illegal file-sharing services around the turn of the millennium. Many questions about how these services affect music, fans, creators, artists and businesses remain to be answered. But regardless of these controversies, access-based music services have a firm and growing foothold among music fans around the world and there is no sign that this is merely a fad that soon will fade away.
This talk explores the future of access-based music services and their longterm impact on value-creation in the music industry. It argues that basic access to music is about to become a low-profit commodity and that “context-based" services that allow fans to “do things” with music constitute a growing share the the value-creation in the industry. The talk will discuss the implications of such a transformation for the production and distribution of music.
Patrik Wikström is a Principal Research Fellow at the Centre of Creative Industries and Innovation at Queensland University of Technology in Australia. Wikström’s research concerns innovation and learning in the cultural industries and most of his publications have been focused on the digital transformation of the industries for music and literature. Recent books: “The Music Industry – Music in the Cloud” (2nd ed, Polity 2013) and “International Perspectives on Business Innovation and Disruption in the Creative Industries” (co-edited with Robert DeFillippi, Edward Elgar 2014).

http://bylarm.no/eng/seminars

Thursday February 27, 2014 14:45 - 15:30
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