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Thursday, February 27 • 11:00 - 11:45
The Curve; From freeloaders to superfans (Presented by IKT-Norge)

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Speaker: Nicholas Lovell (Author)
The opening day will focus on the technology that is integrated in our daily lives, how it impacts our health, business, home living and sharing of our every day experiences. We will meet both Nordic and global players from the technology scene presenting their view of what’s next, what’s important and how to make money out of it.
In his Key Note, author Nicholas Lovell describes a model for making money in an age where many customers expect products for free. In 2014, Lovell has kindly agreed to visit by:Larm to explain how his model works and how this model can apply to different products and services across industries.
For most of the last century, companies strove to control costs and shift as many units as possible. But now the price of many digital products has dropped to zero, requiring a new kind of business model. The Curve is about accepting that millions of people now expect your product for free – because a small number of high spenders are enough to build a profitable business.
In games, free is the norm, but some fans now spend hundreds or thousands of dollars while playing a single title. That means the focus is no longer on how many units you can sell, but on how you can satisfy those users who are happy to pay enormous amounts of money for things they value. This idea has already transformed areas like music, books, and film, and is rapidly spreading to the physical world as 3D printing becomes a reality and piracy hits businesses of every kind.
With stories drawn from cutting-edge artists, video games and more, The Curve shows you how to forge relationships with your biggest fans and sustain long-term success.
Writer, consultant and gamer Nicholas Lovell is an expert advisor to creative businesses in the digital age. His insight and advice is helping thousands of creators to be successful in a world where prices tend toward zero, by giving away their content for free while allowing super-fans to spend lots of money on things they truly value. His blog, GAMESbrief, is read by those seeking to learn how digital is transforming gaming – and how to apply that knowledge to other industries. His clients includes Firefly, nDreams and Square Enix (creators of Tomb Raider), as well as Channel 4 and IPC Media. His articles have appeared in TechCrunch, Wired and the Wall Street Journal. “The curve online” http://www.thecurveonline.com/


Thursday February 27, 2014 11:00 - 11:45
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